The Maranello Ferrari store, designed by Massimo Iosa Ghini Architect extends on a surface of 650mq divided into two areas: the first one dedicated to fans and a second area luxury-memorabilia thinked for owners.
The project
Massimo Iosa Ghini Architect has studied two differents kind of fitting fot the two areas.
The fans area commemorates the dynamism of races, thanks to graphics that references to Formula 1’s world. Here you can find a kid’s area with toys inspired by races.
The luxury area has a more elegant, chic and sophisticated setting, thanks to soft materials, leather, brushed lacquering referring to historical sedans of Scuderia that immerse visitors in the tradition, history and elegance of the Ferrari brand.
The store has a well studied LED lighting, with bright stripes and two hidden layers of ceiling. Warmer and suffused lights help to give a classic, elegant atmosphere.
One of the most important features of the project is the presence of graphics solutions and static and dynamic image that guide the visitor on a journey into the glorious history of the Ferrari.
The Maranello Ferrari store, located not far from the seat of the car manufacturer, is more than just a store: here you can feel the history and spirit of Ferrari, in a project that merges the two souls of the Scuderia: racing and luxury.
Massimo Iosa Ghini Architect
Massimo Iosa Ghini was born in Bologna in 1959, he has graduated at the Polytechnic of Milan. Co-founder of the group "Bolidismo", in his career he has collected many awards, such as the trai Roscoe Award in 1988; 6 Good Design Awards, two Red Dot Awards in 2003 and 2013; the IF product design award in 2011 and 2013, and the prize IAI AWARD Global Green Design Award in 2011 and 2012.
Collaborated, in his 30-year professional career, with major companies such as Ferrari, IBM, Seat Pagine Gialle, Alitalia and others.