In the center of Berlin, the new store Colmar Originals reflects the sporty and spirited of its products.
THE PROJECT:
Frames and steel doors painted black on the outside of the store, along with a touch screen through which customers can explore the collections.
The inside of the store has large windows opaque white backlit and lacquered wood tables: this contrast helps to focus attention on the products, the real protagonists of the store, well lit by spotlights on ceiling track lighting that allow well distributed. Behind the counter white, lacquered wood, is a wall that divides the exhibition area from the dressing rooms: one can see feathers circling behind glass, lit by colored LED lights.
DESIGNERS:
Fulvio Giraldi creates his own studio in 1997 and designs and manufactures more than 1,200 boutiques, several showrooms, offices, hotels, resorts and private residences in Italy and abroad. In 2006 he was officially founded the study Giraldi Associates, which sees the collaboration of Francesco Marzocca, Daniela Girelli, Gianluca Colombari Lucesole Diego, and later Annalisa Alessandri and Francesca Del Perugia.
The study also has offices in Los Angeles, Berlin and has worked with major brands such as: Colmar, Cinti, Wrangler, Jean Paul Gaultier, GUESS, Liu-jo, Gaudi and others.
CUSTOMER:
Colmar was founded in Monza in the twenties by Mario Colombo, has specialized since the beginning in clothing for skiers to become a landmark in the field of clothing for the mountains. Colmar has sponsored over the years the most successful national ski and the greatest skiers. Famous is the slogan: "in case of snow, Colmar."