In the high-fashion district in Milan a new Brioni flagship store has been opened, a brand famous for its custom-made clothes that in its last shop has combined elegance and refinement.
THE PROJECT
The Brioni flagship store has been realized in 2014 on three floors with an extension of 700 mq situated in the fashion centre in Milan near Montenapoleone street.
The space at the ground floor has been realized following the courtyard, part where several shop windows are exposed in different heights. The peculiar characteristic of this store are the large windows that let light to be spread in all the space giving the atmosphere a sensation of richness and refinement.
The ground floor has different sections hosting accessories leather goods and leisure wear, while the staircase has been planned like an highlighted architectonic element of the store.
At the first floor there are sections dedicated to footwear and formalwear, and a real tailor’s shop.
At the second floor it is possible to find sport clothes and a VIP area where a lounge room has been realized with an elegant and exclusive atmosphere.
The wood ceiling is decorated with a series of needlecord glass lamps.
THE DESIGNER
Park Associati is a Milanese study founded by Michele Rossi and Filippo Pagliani. The projects they realize have always a particular attention for sustainability and for energetic earn distinguish themselves in the Italian field for a formal, technological and functional innovation.
THE CUSTOMER
Brioni is a brand specialized in the realization of custom-made clothes items considering their customers’ requirements. Their tradition comprehends an artisan work and an experience in the fashion field that are extended in products like accessories, perfumes, footwear, and clothes items.